Mainstream TV Networks vs OTT Services: The Evolution of Competition and the Next Generation of New Content, within the Context of Changing Viewing Trends and Adaptation

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via public channels. In contrast, digital services operate on subscription models, with global streaming giants, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks and onl

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